BIG Data Strategy & application executive masterclass

“GAME OVER OR GAIN OVER”

With shrinking attention spans and an increasingly distracted society, human centricity and empathetic design have become more crucial in designing user experiences in order to build engagement and drive desired user behaviours.
This gamification and behavioural design workshop will teach participants the systematic approach to gamification design and how to tap into the psychology of human behaviour.
Participants will be placed in an online learning environment where they will work in teams to craft design campaigns based on the provided scenarios. Throughout the workshop, the participants will engage in numerous discussions, brainstorms, and feedback sessions with the trainer.

Attendees will learn how-to and practice:

• Understand the fundamentals of behavioural design and gamification, and how to increase user engagement in any environment.
• Identify user motivations and brainstorm design elements using gamification frameworks.
• Understand how to systematically design user experiences that drive desired user behaviours.

This workshop is highly interactive in nature, with most of the time being allocated to discussions and a combination of individual and group exercises.

• What is Gamification & Behavioural Design?
  Understanding the Game Thinking umbrella and differences between shallow gamification and deep gamification.
• How to drive human behaviour
  Understanding the psychology behind driving human behaviour and the different core drives of the gamification design framework.
• A systematic approach to Gamification & Behavioural Design
  Developing a design campaign by incorporating the most essential elements of gamification & behavioural design.
• How to brainstorm design elements
  Brainstorming design elements based on the different core drives of human motivation for design campaigns.
• The 4 Phases of the User Journey
  Designing user experiences based on the different phases of the user journey.
• The ethics of Behavioural Design & Gamification
  Understanding the ethical responsibilities of behavioural designers and how to design without manipulating users.

This workshop is recommended for professionals as below:

• CEO/Managing Director
• Business Owner
• CTO
• CIO
• UX Designer
• Product Designer
• Website Developer
• Mobile Application Developer
• Software Developer
• HR practitioners
• L&D practitioners
• Marketers